Here's how we think about strategy.

Here's how we think about strategy.

I'm not sure about you, but when I think about strategy, I think about long, drawn-out documents with best-scenario guesses about what's going to happen in the next 3–5 years. I think about countless meetings that go on for hours, sometimes ending right where they started. And I think about the lack of follow through on the plans that were made with seeming earnestness.